About Me
Who I am & Philosophy
I believe that everyone is a storyteller. Each of us shapes our lives through the narratives we create, and those stories, in turn, reflect who we are. My own journey has been shaped by constant reflection on questions of identity—who I am, how I am represented, and how I connect with others. These reflections pushed me to step outside my comfort zone, to study abroad, and to explore new ways of understanding people and societies.
Along this path, I have moved across disciplines—from sociology to data science to communication—constantly seeking new tools and perspectives. This interdisciplinary journey reflects not only my intellectual curiosity but also my flexibility, positivity, and growth-oriented mindset.
Research and Academic Path
This commitment to questions of identity and representation naturally led me to study digital media as a storytelling medium. My research examines how digital platforms shape self-presentation, political engagement, and public health discourse, with a particular focus on how stories circulate in multimodal forms such as language, images, and sounds.
My interdisciplinary background makes me a versatile mixed-methods researcher. I combine qualitative approaches with computational techniques, and my proficiency in R and Python allows me to analyze large-scale datasets while maintaining a critical, human-centered perspective. Trained first as a sociologist, I bring to my work a commitment to understanding both individuals and the collectives they form. This perspective grounds my computational and qualitative approaches, reminding me that behind every dataset are human stories and social complexities.
Collaboration, Leadership, and Service
Beyond my research, I brought resilience, openness, and a collaborative spirit to my work. I began my collaborations at the Computational Media Lab at Yonsei University under the guidance of Dr. Sang Yup Lee, continued at the Computational Media Lab at UT Austin with Dr. Dhiraj Murthy, and have worked with the Digital Media Research Program (DMRP) led by Dr. Tom Johnson.
I also served as an Assistant Editor for Big Data & Society, where I assigned reviewers to submitted articles, provided recommendations to co-editors on potential desk rejections, and promoted newly published work on X. In that role, I co-organized and chaired the 2024 Big Data & Society Colloquium on Politics, Power, and Data. In addition, I have served as Communication Chair and Research Chair in the Journalism Graduate Student Council (JGSC) at UT Austin, roles that allowed me to build bridges and foster dialogue within our academic community.
Teaching Philosophy
Teaching is a central part of my academic journey, and I see the classroom as a space where stories are shared and reshaped. As a teaching assistant, I have supported courses such as Digital Media Storytelling, Social Media Journalism, and True Crime Podcasts. These experiences have shown me how students bring their own narratives into the classroom, and how powerful it can be when those narratives meet new tools, methods, and critical perspectives.
My teaching philosophy centers on helping students find joy in learning and, through that joy, build self-efficacy. I aim to cultivate critical thinking skills that allow them to question assumptions, engage deeply with media, and tell stories that matter. Just as I have benefited from the guidance of inspiring mentors, I hope to extend this cycle of learning by fostering supportive, engaging, and collaborative classrooms of my own.
Life Beyond the Desk
Outside academia, I find balance through movement and care. I am an avid runner and swimmer, often dedicating each quarter to a new athletic pursuit.
I also enjoy growing plants—including jalapeños, scallions, and a pothos gifted by my advisor—that keep me grounded. For me, these practices are ways of centering my life and sustaining curiosity in all its forms.
As someone whose hometown lies across the Pacific, I have inevitably become a worldwide traveler. Travel is both a necessity and a joy, and I am always drawn to places where I can be close to nature. Whether running along a shoreline, hiking through mountains, or simply pausing in a quiet garden, I find that these experiences renew my perspective and connect back to the curiosity that drives my research!
Publications
Jung, S., Bataineh, B., Murthy, D., Wilkinson, A., & Loukas, A. (2024). Normalization of Vaping on TikTok: A Mixed-Methods Approach Using Computer Vision, Natural Language Processing, and Qualitative Thematic Analysis. Journal of Medical Internet Research.
Koo, G. H., Kim, S., Lin, Z., Johnson, T., Jung, S., & Hürdogan, S. (2025). HIV conspiracy belief among Black LGBQ+ people: The roles of public health sources, social media, algorithmic assistants, and religious leaders. Health Communication.
Lee, S. Y., Chon, S.H., & Jung, S. (2024). Analyzing the roles of a song’s auditory and lyrical features in predicting its success and user ratings with Transformer-based algorithms and statistical analysis approaches. Journal of Intelligence and Information Systems, 30(3), 43-60.
Bataineh, B., H´ebert, E., Loukas, A., Harrell, M., Yang, Q., Murthy, D., Schwartz, S., Jung, S., Wilkinson, A.(2024). Problematic Social Media and Vaping Among Mexican-American College Students. Digital Health, 10, 20552076241283246.
Bae, Y., Woo, B., Jung, S., Lee, E., Lee, J., Lee, M., Park, H. (2023). The Relationship Between Government Response Speed and Sentiments of Public Complaints: Empirical Evidence From Big Data on Public Complaints in South Korea. Sage Open.
Skills
Computational Analysis
Text-as-Data (Text Mining, Natural language processing)
Image-as-Data (Computer Vision)
Audio-as-Data (Speech Emotion Recognition)
Experimental Design
Qualitative Content Analysis (text, image)
Survey Design
Statistics
Research Experience
Computational Media Lab, UT Austin, 2022-2024
Research Assistant, supervised by Dr. Dhiraj Murthy and Dr. Alexandra Loukas, on computational social media analysis of vaping (2023-2024)
Institute of Social Data Science, Pohang University of Science and Technology (POSTECH), 2022
Computational Media Lab, Yonsei University, 2019-2021
Research Assistant, supervised by Dr. Renita Coleman, on computational content analysis of climate change (2025)
Honors and Scholarship
Honors
Latin American Communication Research and Researchers (LARA) Award 3rd Prize, International Communication Division, AEJMC, 2023.
Professional Development Award, The Graduate School, UT Austin. 2023-2025
Cheers, For Now Graduate Students Research Award, School of Journalism and Media, UT Austin, 2023
Big Contest Data Analysis Competition, 2nd Prize, National Information Society Agency, Korea Bigdata Forum, 2020
Data Analysis Competition, 1st Prize, Department of Digitatl Analytics, Yonsei University, 2020
Digital Humanities Text Data Analysis Competition, Humanities Convergence Education Center, Yonsei University, 2020
Scholarship
Travel Grant, School of Journalism and Media, UT Austin, 2024-2025
William H. Mayes Fellowship, School of Journalism and Media, UT Austin, 2024-2025
Robert M Jackson Fellowship, School of Journalism and Media, UT Austin, 2025
Thomas Thompson Fellowship, School of Journalism and Media, UT Austin, 2025
Pic Wagner Fellowship, School of Journalism and Media, UT Austin, 2024
Moody Fellowship, UT Austin, Fall 2023 - Spring 2026
Graduate School Decentralized Fellowship, UT Austin, Fall 2022 - Spring 2023
Provost Supplement Fellowship, UT Austin, Fall 2022 - Spring 2023
Yonsei Digital Analytics Scholarship, Yonsei University, 2020 - 2021
23rd, 24st Scholarship, The Sung Ryun Scholarship Foundation, 2019
Sociology Scholarship, Yonsei University Alumni Association of Sociology, 2019
Overseas Exchange Student Scholarship, Mirae Asset Park Hyeon Joo Foundation, 2017
Dream Start Supervisor Scholarship, Yonsei University & Seodaemun District Office, Seoul, Korea, 2016